IDARICA GAZZONI HAS THE PLEASURE IN PRESENTING THE ARJUMAND COLLECTION OF FABRICS AND WALLPAPERS. THE INSPIRATIONAL MUSE IS ARJUMAND, AN INDIAN EMPRESS OF THE MUGHAL DINASTY.
ITS IN HER HONOR THAT THE ARJUMAND COLLECTION HAS BEING CREATED.

MUMTAZ MAHAL IN PERSIAN MEANING ‘BELOVED ORNAMENT OF THE PALACE’, IS THE COMMON NAME FOR ARJUMAND BANU BEGUM, SHE WAS BORN IN AGRA, INDIA. HER FATHER WAS A PERSIAN NOBLE. SHE MARRIED AT THE AGE OF 19, ON MAY 1612, TO PRINCE KHURRAM, WHO WOULD LATER ASCEND THE PEACOCK THRONE AS MUGHAL EMPEROR SHAS JAHAN I. SHE WAS HIS THIRD WIFE, AND BECAME HIS FAVOURITE. SHE DIED IN THE DECCAN DURING THE BIRTH OF THEIR FOURTEENTH CHILD, A GIRL NAMED GAUHARA BEGUM. IN HER MEMORY THE TAJ MAHAL WAS BUILD.

ARJUMAND’S BEAUTY HAS BEING CELEBRATED IN THOSE TIMES BY POETS AND ARTISTS , AND HER ONESTY AND CARE FOR THOSE WHO SUFFERS . THE LEGEND SAYS THAT EVEN THE MOON WAS ASHAMED TO TURN OUT IN HER BEAUTY HONOR . HER SEMPLICITY AND DISINTEREST FOR POWER GAMES OF THE IMPERIAL COURT , SHE BECAME THE PERSONAL ADVISE OF THE EMPEROR , THAT ARJUMAND FOLLOWED IN ALL HIS MILITARY CAMPAIGNS, THE LEGEND SAYS SAYS THAT SHE LOVED ELEFANTS, THE ELEFANT THAT TRAVELS WITH HER, WE SUPPOSE, AND THAT HELPS HER MOOVING AS A SEMI NOMADI EXPLORING COUNTRIES OF OUR BEAUTIFUL WORLD: STARTING WITH THE IMPERIAL COLLECTION, MOGHOL AND OTTOMAN INSPIRATION, ARJUMAND TAKES US TO RUSSIA, WHERE SHE DISCOVERS LOVELY PATTERNS MADE IN GENOVA, ITALY, IN XVII CENTURY FOR THE RUSSIAN COURT, AND THEN TO JAPAN, WHERE ARJUMAND DISCOVERS THE INDIGO PASSION AND PATTERNS OF XIX CENTURY, AND THEN AGAIN TO CHINA, DISCOVERING MIAO PEOPLE EMBROIDERY IN THE SOUTH EAST, AND AT LAST AN IMAGINARY TRIP TO ISLAMIC COUNTRIES, THE MAZE COLLECTION, VERY GEOMETRICAL.

ALL COLLECTIONS REPRESENT ARJUMAND’S TRAVELLING INSPIRATIONS IN THIS GLOBALISED WORLD, WHERE THE ‘WINNING GREIGE’ CAN EASELY BE MIXED WITH COLOURFULL PATTERNS REDISCOVERED IN PLACES WITH THEIR STYLES AND ATMOSPHERES, HISTORY, DECORATIVE ARTS MADE BY PEOPLE FOR PASSION, FOR PEOPLE.

FABRICS AND WALLPAPERS ARE PRINTED IN ITALY.
PRINTED ON ORDER. DESIGNS ARE HAND PAINTED AT THE BEGINNING AND PRINTED ON BASECLOTHS AS: HEAVY LINEN (ALL USES),
LINEN VOILE (CURTAINS AND BED, TABLE WARE),
TUSSAH SILK (WALL COVERING, CURTAINS, PILLOWS, HARD UPHOLSTERY, TABLE COVERINGS), WOOL|LINEN|SILK (ALL USES),
VELVET (ALL USES)
LINEN NATURALE (ALL USES).

WALLPAPER SHEETS ON ARTIST’S PAPER.